Estee Lauder Companies
Content
- How does the report use data?
- This report uses data to show the performance highlights for the 2019 year. It breaks down the numbers based on the sales, net earnings per share, net sales by product category and net sales by region.
- The report uses the data to show how earnings have significantly risen over a 10-year period and also looks at the stockholder return over that 10-year period as well.
- How does it use specific contexts, terms, and figures?
- The context of this data is to look at some highlight areas of the business and its net sales over the 10-year period. The terms that stand out are sales and earnings. Clearly this report is looking at the positive rise in sales of each product category, but it also looks into the side of stakeholders and what that return looks like as well.
- The figures are in term of millions over 10 years.
Presentation
- How does the overall look of the presentation appeal to readers?
- The presentation is very simple and short. It is not overwhelming, if anything it feels a bit underwhelming. I feel that each graph could have benefited with a little paraphrasing of what the graph is explaining. It is understandable based off the charts themselves but a little brief that discussed the charts would have been a nice touch if presented in a meeting.
- How does the report meet or not meet its objective?
- I feel that the report meets most of its objective, that being a 2019 year in review of performance highlights. It hits the major areas of the business from what I see based off the charts, looks at categories of products, sales per region and even the stakeholder return. It just feels like it isn’t done. Maybe I am just one for having a little bit of dialogue to read, but If I am handed just this report as is, just charts and no briefing on paper/presentation I feel that I would be missing some of the impact that the report holds.

